SWAE is redefining the luxury car industry with custom built super cars. Mclaren, Lamborghini and Maserati are just a few of the names reinvented by this bespoke Skunkworks niche car “shop.”
We felt that the DNA of SWAE resonated with the Ouroboros — an ancient alchemical symbol depicting a snake swallowing its own tail. It expresses the unity of all things, material and spiritual, which never disappear but perpetually change form in an eternal cycle of destruction and re-creation — just like their cars.
Because of this significant symbolism and the undeniable fact that the snake is a swift, mysterious and luxurious creature in nature, we decided that it would be the ideal mascot to align the brand with.
The Brand Identity System incorporates various iterations of the SWAE snake as well as an “S” mark which can be used interchangeably in various circumstances.
Stay tuned…there is much more to come from our collaboration with SWAE.
Project Team: Erin Bazos, Allen Benedikt, 12ozPROPHET, William Bahan